15.07.2019

Analysis: how ViewApp fits into insurance market

The modern insurance market is developing at a tremendous pace, which is not surprising, because the competition in this sector is very high. And at the moment, the consumer is spoiled by the level of service and the quality of the services provided in other markets and unwittingly expects the same from the insurers.

For a long time, customers have wanted not to associate insurance with some kind of a complex and lengthy process, but to see a well-defined algorithm of work and a transparent mechanism of interaction with the client. This is especially true for such an “acute” issue as the settlement of losses. But it should be noted that the process of insurance sales is also not very smooth and convenient for buyers.

A recent study carried out by the magazine Modern Insurance Technologies, devoted to the questions of whether insurance market players are ready to introduce and use the latest IT developments, on how far they are ready to go in this question, and what criteria are most important when deciding, revealed interesting things: all the ten participants noted as the most important factor automating of interaction between departments within the insurance company.

Let's consider with the example of ViewApp, how it can help to automate this sphere. Let us recall that the application was created to conduct any inspections on pre-designed patterns. The work algorithm is as follows: the person performing an inspection chooses an inspection scheme, which at each stage guides him/her and tells how and what things need to be done. Further, all video and photo materials are sent to the company's server and become available to experts for verification and evaluation.

What does this mean for an insurance company? Firstly, it is the automation of inspections, because with ViewApp, there is no need to go to customers' place, and this is a huge savings in production costs. Secondly, it is the automation of the expert department's work - now they only need to check and evaluate all downloaded materials. And since all the inspection patterns are pre-designed, they comply with the company’s regulations, which reduces the costs of conducting additional inspections, re-examinations, and so on.

Thirdly, since the fraud protection scheme is embedded in the ViewApp technology, the insurance company minimizes the risks of losses from fraud.

Thus, after the application is implemented in the company’s work, an algorithm of work after the reception а inspection materials is created for both insurance purposes and claims settlement. Accordingly, ViewApp is a kind of “cement” that firmly links the work of all the company’s departments, that covers the most important need of insurers to automate the interaction within the company.

The next important criterion in choosing IT technology was the work of all departments of the insurance company and partners in the general information field. How ViewApp can help? The application is rapidly conquering the insurance market, and those insurers that have already implemented this technology of inspections have risen to a new level leaving behind those who continue to live the old fashioned way. This is similar to a situation when some time ago messengers broke into our lives, now those who do not have them may be considered behind the time. Again, ViewApp is a very convenient tool for interaction between the insurer and the agent company – inspections are performed using a single algorithm, which means working in a single information background. 

The next weighty criterion when choosing IT technologies was the integration of external software with the internal information system of the insurance company. ViewApp perfectly covers this need, without any difficulties, integrating into the Insurer's information system. ViewApp has an API for all kinds of seamless integration. There is also a webhook system for receiving information about important events of the inspection system to various information systems.