16.10.2020

Rebranding Sber application based on ViewApp technology

At the end of September 2020 there was a landmark event in the history of the largest Russian bank - Sberbank became Sberbank!

Sberbank has been undergoing rebranding for several years, the preparation was very serious and extensive, because it is necessary to change literally everything:

- Title;

- Logo;

- Brand style, etc.

And "comb" under the new standards all the attributes of the bank (ATMs, branches, etc.).

Sber came to the idea of rebranding not only because everyone already calls it Sberbank, but also because it is planned to expand the boundaries of this institute to a full ecosystem, in which all the components will carry in the name and design of all recognizable styles of the new Sberbank.

By this time the application Sberbank.inspection has been used for quite a long time in the insurance company Sberbank Insurance, but by the time of rebranding it was also necessary to change its name and design. The application for insurance inspections began to be called SberOverview and correspond to the corporate style of the company.

SberOverview is used by the insurer's customers to inspect the facilities at:

- Admission to insurance;

- Loss adjustment.

Now the process of property insurance in Sberbank is completely remote, it is maximally protected from counterfeiting and hoaxing by several methods, including secret, used by ViewApp technology to ensure security.

Many users have appreciated the benefits of using the application: "Great, I think, problem solving and the application is great. You don't go to the office, you don't copy extra documents, etc." and this is indeed the case. The application will continue to be improved for maximum convenience of users and the work of the insurer's experts.